E-MARKETING Essay Example | Topics and Well Written Essays - 2000 words

E-MARKETING - Essay ExampleIt now offers more effective and efficient ways for communicating the messages of the caller to the consumers. The write up will highlight on the difference between the traditional merchandise communication and the E- market communication. The report will as well highlight merchandise tools which are presently being used in amazon.com. apart from that the assignment will also try to explain on how amazon.com can utilize the airing adoption process in the context with its newly released Amazon kindle reader. And at the end the report will try to put some of the benefits of using viral email, interactive advertisement campaigns and E CRM. The observe findings of the project are that amazon.com makes use of divergent kinds of marketing tools for its promotional purposes and increasing the customer experiences. Introduction Amazon.com Inc. is a global electronic commerce company which facilitates online buying of different kinds of products. The comp any was founded in the year 1994 and is headquartered at Seattle, Washington, United States of America (Amazon, n.d.). Amazon.com is considered as the biggest online retailer of the planet. The company started its venture as an online book store barely later diversified into other business lines. The company serves the customers via its retail websites and mainly focuses on the price and expediency. Apart from being a platform of online buying for the customers it also provides them with the opportunity to sell the product. One of the noticeable aspects is that the company has offered separate retail websites for countries like United Kingdom, United States, France, Germany and Italy among others. This course of action has been mainly undertaken to offer ameliorate customer experiences. Recently amazon.com has started developing Kindle e-reader which is gadget used for reading online e-books. The company also offers other services such as various promotional and marketing agreeme nts like co-branded cash cards and different kind of online advertisements (Yahoo finance, n.d.). E-Marketing vs. Traditional Communication Slowly and steadily many companies started to incorporate the use of modern marketing techniques in order to get the best out of it. One of the most significant ways of marketing communication came forward with E-marketing. Buzzwords such as digital marketing, online marketing and internet marketing are considered as synonymous with E-marketing (Pannu & Tomar, 2010, p.118). In simple words E-marketing or electronic marketing is the application of the principles of marketing and techniques of marketing within the electronic media and to be more specific by making use of internet. Internet marketing or E-marketing includes both direct as well as indirect marketing and a pose of different technologies for making effective connection and communication to the customers. The growing importance of E marketing is the flat coat for its high return on i nvestment from the traditional marketing. The benefits of E- marketing includes its reach to the mass customers, scope of oblation a range of products and services, interactivity or interaction, provides immediate effect and targeting different group of customers across the national boundaries of the business. Amazon.com is a company which is based only on E- marketing, and makes use of different kinds of marketing tools to promote its product. The company also feels that their most