Brand Management - Create a new sub-brand for Ted Baker plc (new make Essay

Brand Management - arrive at a new sub-brand for Ted Baker plc (new make up range) - Essay Examplebulences within the British and the planetary trade, the firm needs to prepare in advance a careful plan for the relevant initiative estimating the effectiveness and the feasibility of this project in the long term.In order to digit the plan related with a specific product, we should primarily examine its potential marketplace in terms of the customers preferences as they ingest been observed in relation with similar products. In this circumstance, it is suggested by Henderson et al. (2000, 112) that the building of a brand starts with a precise definition of the target customer group and its needs and expectations and proceeds to a realistic judgment of how well the brand currently meets them. From a similar point of view, Dennis et al. (2002, 355) noticed that branding is well cognize for consumer products but power has shifted from manufacturers brands towards retailers whil e the term image is more common than brand in the context of shopping centres, but branding may become more important. In accordance with the above, the design and the development of a brand can be a challenging task especially when the targeted market is a competitive one (like in the case of UK). The proposed product leave alone include a series of sub-products. More specifically, the firm is interested in launching a series of make up products including a make up crme, a make up powder, a mix make up product (crme and powder in one product) and a compact make up product which will be characterized for its long duration.The careful examination of the British market especially of the specific sector showed that this market is offered for the specific product. More specifically, in accordance with a series of statistics published by Market look into Portal (2006) the value of British cosmetics market is estimated to approximately 1.5 billion Euros for 2006. On the other hand, it is noticed that everyplace the past five years the make-up market has seen vibrant growth of