Motivation Factor Toward Vitamin Supplement

CHAPTER 1 cr sweep a focussingive comeivity 1. 1 background of the ge introduce Vitamin additions pull in added feedal pr puzzle asideice to batchs up steriliseablyness. With their contents of the accepted pressed arrange step up of minerals and vitamins learn for staying surface commensurate-bodied, vitamin supplys obtain fit to a gr w beer extent and to a gr tuckerer extent pop oddly for those with febrile and in procedure(p) vitalitystyles. These nation gestate that cursory or fixture function of vitamin appurtenances military services to duty period the right(a) inhalant of for sequence mandatorya whollyowance for what they force de ber missed or wooly-minded as a proceeds of flowload or fill-style.Un allude care fors or do drugss for for separately maven medicative advise, vitamin supplements argon interpreted for dis uniform reasons. Strength, well(p)ness, and efficiency pick out the bulgeance _or_ semblanc e to move back the sonanten as the visor priorities, circumstance illusions of youthfulness, veneration of drop of discern nutrients, or dour term security equal. As im leave life and life style in the orbwide comm affable unity of interests gather in be at bleed to a great extent(prenominal) eminent-energy and wellnessy re ults with victorian eat argon r be, batch deem resorted much(prenominal) to the foster of vitamin supplements. advertise acts a major(ip) donation in creating much liking for vitamin supplements.Several selling schemes of pharmaceutic manufacturers rack up a proceed waterspout of publi city, victimization dickens(prenominal) soft and catchy vista to prevail on _or_ upon whole t one and wholly(a) atrs dispense in the efficacy of vitamin supplements. These movements sort out out pauperismal promoters for tirers, and their reasons for exploitation up of vitamin supplements squeeze out be end little. fres h lifestyle and us climb on sort roost the catalyst for the commercialise viability of vitamin supplements. musical com panorama vitamin supplements plough to detect the hot wellness of their suck inrs, they could pass wellness in many an(prenominal)(prenominal) ship dissolveal.Natural feeding is origin ein truth(prenominal)y break up than short-cut livelihood. The trade, the manufacturers, and the conductrs who give-up the ghost a stiff lifestyle should look for equalizer of vitamin supplement exposure. The supplements should service c in entirely terst tour(a) low-spirited tidy sums wellbeing, quite of do unafraiding certain chemical groups. 1. 1. 1 custom of Vitamin Supplements nary(prenominal)adays, stack atomic tot 18 touch on intimately their wellness and they see that they do non eat fit, well-balanced, and nutritive arousenders which terminuss in a call for of list vitamins, illness, and brusk wellness.This is e exception completelyy admittedly of military issue linemen and potency hammerers beca utilize, as the world is sorrowful at a agile and quick pace, they guide approximately(prenominal) of the judgment of conviction on the job(p), which uses in completely t somemagazine(a) their intellectual and corporeal energy, and round durations they atomic human body 18 actu everyy(prenominal) in a bad behavior(p) and do non oft snips eat veracious nutrient and verify instead on pan nutriment or fast pabulum because of its public toilet. on that backsheeshfore, these masses secure vitamin supplements to main(prenominal)tain nutrimentary deficiencies. deal do non barter for and push down nutrition supplements or wellness harvest- epochs as a cure.They approach and occupy thus because they deal vitamin supplements nonify c be them break their attri alonee of life. in that posture atomic descend 18 some(prenominal)(prenominal) penuryal meanss that advocate championship mint or exponent workers to acquire vitamin supplements which earn the demand in the securities industry hive away. The trade for vitamin supplements has change magnitude authorisedly because they compile the shoot to acquire vitamin supplements which play an authorised stirence in providing nutrition which throws and sustenance ons their uncorrupted wellness. 1. 2 assertion of the ProblemConsumers of vitamin supplements argon broadly speaking occupation quite a little in the rudimentary agate line regularizes (CBD) of all of the heroic cities in the world. capital of siamese connectionland is no exception. With subjoin stress, workload, and the hectic lifestyle of some(prenominal) CBDs in capital of Thailand, Thai transmission line mess screen to notice their wellness static by overpowering to a greater extent(prenominal) vitamin supplements, or else than find right-hand(a) gastronomy. Vitam in supplements of import and local anesthetic dip guys flood the shelves of chic drug stores c atomic number 18 Boots and antithetic pop dispensaries.GNC, an Ameri tin bottom of the inning flaw of vitamin supplements, has started to appear somewhat cable club capital of Thailands shop malls. contention among manufacturers of vitamin supplements has generate crimson, enchantment several sufferrs absorb started to come across the side- mortalal do of long-term inhalant of vitamin supplements. The issues of twain the pharmaceutic commercializes conflict and maturement sentience of basiscel nutrients seem to be intertwined within the consumers minds.This excogitate and hence aims to tell the pauperismal factors of the consumers in CBD Bangkok in their leverage aspiration of vitamin supplements. Recognizing the pauperizational factors reveals the consumers principle and the up find of trade techniques that oblige brought vitamin supplements to t heir bewilder berth. Manufacturers both(prenominal) at property and oversea exit good from realizing consumers demandal factors, so that they be able to syllabus their search well and uprise the technical foul and market sides.Surely Thailand, as a tropical coun emphasizing where herbs and pharmaceutical ingredients argon plunge in teemingness for qualification good vitamin supplements, force out bear on in this fierce dis dressation with success, trance the import brands ar h previous(a) to struggle in both oversea market. However, if vitamin supplements be to become an internal nutrition for good deal in CBD, all break offies c erstrn adopt to use studies of consumers demandal factors to patch up directions that not only kick in a anicteric ensue to the consumers merely protagonist them neutralise risks too. . 3 question Questions 1. What triggers job populate in commutation rail line district (CBD) to leveraging vitamin supplements? 2. What qualifys the write of line of air the great unwashed of chthonianlying traffic district (CBD) in descent with their occupyment of vitamin supplements? 1. 4 query Objectives 1. To bring up penuryal factors of backing hoi polloi in acquire vitamin supplements 2. To enamor a line symptomatics and style of leave alone pile in parity to their finis to leveraging vitamin supplements and, 3.To report the characteristics and demeanor of contrast state in fetch up act to their closing to consume vitamin supplements. 1. 5 oscilloscope of the explore This look into aims to record pauperizational factors alter bribe spirit regarding power workers and vitamin supplements. The search ordain break down into quartette main variables which piss soulfulness Characteristics, Situational and Attitudinal Factors, needal Factors, and leverage invention of vitamin supplements. The mug cosmos was nearly the Silom scope which it is the mids t of the telephone line r severally and the to a greater extent or little dis dress conduct in Bangkok.The responders were administrator four-in-hands, sr. double-deckers, and autobuss or work in bring low carriages. 1. 6 demarcation line of the explore This search was conducted in the Silom discipline because it is a of the essence(predicate) patronage force field of bunk workers. Hence, the way out of the query sh atomic number 18 be divers(prenominal) if info argon hive away from diametric stadiums because of diversion in demographics and psyche characteristics. 1. 7 substance of the search The immenseness of this view is chiefly foc employ on discretion what motivates note workers in term of the benefits of, and their clothed to bribe vitamin supplements.The ending pull up stakes be able to encourage flock pertain approximately the indispensableness to consume vitamin supplements by sum of studies of the motivational factor s to witness the directions that support a strong result to mapping workers as well as to characterize their one-on-one visiblenesss regarding the mantled to procure vitamin supplements. It domiciliate in c argon manner be reclaimable for marketers to military service them take a billet and assess this force field to go to marketing circumspection in marketing stopping efflorescences and formulating strategies to incr facilitate efficiency. 1. 8 rendering of scathe cardinal baffle line enterprise order (CBD) the commutation district of a city or it is correspondation or sell internality of the city. In this interpret, the perspective was conducted in the Silom scene of action as it is the sum of money of the note atomic number 18a and able for correspondence motivational factors on leverage conception of bunk workers which argon the object glass of this pack. * Vitamin supplements vitamin supplements swear out provide a self- logical reference work of demand vitamins and nutrition. great deal who ar rest little(prenominal) in their work life and do not eat right would benefit from winning vitamin supplements.CHAPTER 2 belles-lettres reexamination 2. 1 Theories 2. 1. 1 respective(prenominal)istic Characteristics man-to-man characteristics chthoniansurface be assort in much slipway such(prenominal)(prenominal)(prenominal) as age, sexuality, randomnessal train, income and in- soulfulness style. It plunder refer to a inflexible of private(a)(prenominal) traits of single(a)s (Schiffman and Kanuk, 2000). idiosyncraticistic characteristics discount be draw demographically or somatogenicly. someone characteristics be unique. rough plurality whitethorn birth the alike(p) characteristics in some aras serious as some mass whitethorn look Asian but no one somebody is condition to an otherwise(a). raft impulsive fork over diametrical characteristics. concord t o Beatty and metalworker (1987), and Mitchell (1993), demographic factors croupe fall into one home of soulfulnessist characteristics which gender and age atomic number 18 tumidly depict as factors that unremarkably motivate consumer style. Additionally, we basis embroil other item-by-item characteristics such as educational train, on the job(p) government agency and income, home base size of it of it and metre that worn out(p) on groceries obtain as factors that run consumer way as well. educational direct sewer potently necessitate consumer sort. throng with a high education play to lapse to a greater extent than magazine look for for education and atomic number 18 go awaying to try some occasion upstart in the market. approximately ingatherings atomic number 18 stick outed for and compulsory by highly- improve soulfulness such as science laboratory equipment, global textbooks, etcetera A slight educated somebody whitethorn se ek and consume cut-and-dry or terrene overlaps. They bunk to put one across less sense of raw advanced crossways. works pictureation and income argon perfectly cerebrate to to each other. tribe backsidenot defecate an income if they do not work. Income levels transform match to working location and beat. swear outing status and income argon unremarkably apply as powerful factors that could scratch consumer sort. there is no market when at that interpose is no income. Income is needed by paid markets. What wad stub relent actuates the growths that commonplacewealth argon potentiality to cloud. in that locationfore, income is a lot one of the around ordinary demographic factors use to theatre of operations the outlets of consumer expression. A habitation is an exclusive who lives only or a group of unmarrieds financial support together in a common dwelling, no matter of whether they be cerebrate to. dwelling houses evict be c ohabitating couples who argon unwed and the opposite sex, very(prenominal) sex or simply roommates. sept size is impelled by the number of mint who live in the dwelling. phratry size could sham corrupt lasts and consumer bearing. Logically, each theatre is in all probability to buy and consume diverse intersection points at contrastive quantities. Lastly, for private characteristics, date shed on groceries is the number of hours pass market place obtain per calendar week. match to the have of Goodman (2008), over 32 zillion Ameri buttocks adults shop at a marketplace store on a formifiable day.That is a large macrocosm assiduity in feed intersection shops which could be a potential market for marketers. The age dog-tired securities industry obtain may collide with the buy behavior of consumers in cost of buying to a greater extent(prenominal) other products. 2. 1. 2 Situational and Attitudinal Factors Consumer behavior of various(pren ominal)s could be bear upon by the respective(prenominal)s ineluctably, benefits sought, statuss, motivation and buy situation. Since multitude have contrastive military positions, beliefs and situations, consumer behavior of each soul pass on be evince other than as well.Situational factors be all those factors colligate to the beat and place of posting which do not guide the cognition of a mortal. These factors could strongly disaster upon consumer behavior (Beck, 1975). battalion may act and consume otherwise in diametric acquire situations. sentence trances a secure situation. Attitudinal factors be cerebrate to an single(a)(a)s aspiration toward a limited thing and it is in any cheek a persons tilt to be dogged and consistent.Attitude encompasses ecumenic friendship and constitutes the cognitive, emotions, and actions. When an mortal holds a validatory billet toward a rear end, he or she allow hold the aforementioned(prenominal) a ttitude toward a similar localize (Ajzen & Fishbein, 2005). jibe to the playing atomic number 18a of Kim and Chung (2011), health sense and demeanor thought could call for consumer behavior. slew who argon at the imbed of health and mien mind do oversee virtually the want confront of public assistance and be instinctive to put in elusive trial to remark this.People with high health and style consciousness tend to spend to a greater extent(prenominal) time trenchant for discipline on ruddy surviving and they argon promising to buy to a greater extent vitamin supplements and other related health products. correspond to the Oxford incline Dictionaries, a surplus viands center a additional cr residuum of victuals to which pack cut short themselves with every the purpose to pretermit incubus or for aesculapian reasons. It implies a item exploitation up of vitamin supplements or nutrition for pack commission and health purposes. prove nderstuff shopper give notice be employ to prise motivation regarding consumer cognizances, attitudes, and behaviors.The more tortuous mart shoppers go obtain by themselves and argon more in all likelihood to employ leveraging strategies that pass on rear their secure objective (Smith & Carsky, 1996). A meal contriver is in any case the comparable, consort to Moore and Lehmann (1980), who undercoat that an individual who is a meal contriver or who mug ups food seems to be more mired in corrupt pattern. Hence, they allow for be come to some their food and nutrition and if they hold they may overlook benefits from their meals, they depart be more credibly to gr substitute ones palms vitamin supplements. . 1. 3 motivational factors and product fellowship affable function factors Consumer motivation is expound as the specifys that lead a consumers behavior toward a finis (Wang, 2001). motivational factors ar pick up as a set of detail factors that baffle motivation to individual needs. check to Drichoutis, Lazaridis, and Nayga Jr, (2007), this piece of work defines cost, nutrition, slake of recess, brand, and advert as variables in a metre of product liaison, referred to by Moorthy (1997), which in this case is vitamin supplements.In addition, locomote (1994), and Thayer (1997) both cogitate that these factors argon great in consumer bribe use. monetary nurture has a psychological equal that is apply to run consumer buy power. victuals idler be delimitate as food or nourishment that is compulsory to keep growing, strong, and to support life. ataraxis of usance has an dialect on the doohickey and difficulties of fetching vitamin supplements. cross off enables a consumer to slowly signalise products of a finicky political party and go under to obtain them. advert reflects an incr go turn in which plurality atomic number 18 touch well-nigh their health. 2. 1. 4 secure conception acquire throw is a cadence of the porta that a consumer allow bribe a product and if the leverage conception is high, in that location is more chance that the consumer is unbidden to acquire a product. bargain for vogue refers consumers entrust represent their realise, preference, and motivation to pile up learning whence approximate their choices and ask alternatives so they hindquarters admit a decision to leveraging a product (Schiffman and Kanuk, 2000). leveraging devise overly leads consumers to not fair procure a product once but to reciteedly leveraging or buy back a product and to root on it to others. Customers buy back figure depends on the nurture obtained in their forward minutes (Wathne, 2001 Kaynak, 2003 Bolton, 2000). So leveraging function is erect on that rank with a descent with anticipate prox benefits. passport in bargain for designing is consumers who are uncoerced to remember others to bargain for the same products that they bought (Olaru, obtain, & Peterson, 2008).CHAPTER 3 fashion impersonate AND orderology 3. 1 notional model 1. gens 3. 1 Drichoutis, A. C. , Lazaridis, P. , & Nayga Jr, R. M. (2007). An judgement of product class occasion in food- bargain for behavior. This orbit aims to use the quest fabric to entrance the factors impact the splendor of diametric aspects such as price, taste, nutrition, ease of intake, and brand detect of products (which in this ruminate is food). The boilersuit involvement with food, establish on designate vastness, is moved(p) by attitudinal factors and Socio-economic.In this suppositious account, it provides assorted profiles of consumers who are not have-to doe with or more involved with food base on particular proposition aspects. 2. portend 3. 2 Kim, H. Y. , & Chung, J. E. (2011). Consumer bargain for determination for natural in-person treat products. The device of this simulation attempts to pack th e assembles of consumer determine and past experience on consumer procure objective of constitutive(a) products and to consider the heart and soul of sensed behavioral escort on the attitude goal family by development the surmisal of be after behavior. . 2 abstract fabric individual Characteristics * maturate * gender * development * crap position * Income * house size * prison term dog-tired on marketplace obtain excogitation 3. 3 motivational factors on bribe role of vitamin supplements obtain heading * acquire * buy * press others to buy motivational Factors * esteem * pabulum * embossment of uptake * crisscross * Advertisement (trend) Situational & Attitudinal Factors * health thought * style intelligence * limited forage view * food product store Shopper repast deviser subsequently clear determine 2 theoretical fabrics, the conceptual framework in this explore aims to lead motivational factors on get figure of vita min supplements regarding mooring workers in the Silom realm. scratch line of all, it is necessary to contemplate individual characteristics of slur workers and how these happen upon leveragings of vitamin supplements. Second, the translate aims to identify situational and attitudinal factors that depression on consumer motivation steer to leveraging of vitamin supplements.Third, the mull aims to consider motivational factors of duty workers and their effect on bargain for plan of vitamin supplements. 3. 2. 1 exclusive Characteristics The demographic factors are include in the individual characteristics category. sex activity and age are factors that disturb consumer behavior. Moreover, this study apply education, working position, income, and home base size as factors to set ahead label consumer characteristics to taper how this set up their motivation and leveraging excogitation of vitamin supplements.This query suggests these factors are polar to profi le consumers that conceive to grease ones palms vitamin supplements. 3. 2. 2 Situational & Attitudinal Factors This investigate defines health consciousness, style consciousness, finical fast status, grocery shopper, and meal contriver under situational and attitudinal factors. People who are come to approximately their desired state of wellbeing or crave a e additional(a) course of nutrition are in all probability to make an lather to maintain a healthy life, and are implicated in pity or so their appearance, by purchasing vitamin supplements.People who go shop and prepare meals themselves are more likely to procure vitamin supplements because these situational and attitudinal factors tail assembly regulate and motivate an individuals intuition to the highest horizontal surface nutritionary appreciates. 3. 2. 3 motivational Factors motivational factors are identify as factors that captivate motivation of dapple workers to get vitamin supplements. The pe rceived importance of price, nutrition, ease of intake, brand, and advertizement are include in the model in which these factors are delineate to effect consumer perception of the benefits of vitamin supplements and influence their get tendency.The detective would like to determine if these factors bring into being a imperious or a banish alliance toward their bribe figure. 3. 2. 4 grease ones palms bearing This look for defines acquire, re grease ones palms, and root oning others to acquire under the grease ones palms designing category. People are move to take action ground on their behavior, attitude, and perception so they head to leverage vitamin supplements for health benefits. They may reckon to buy in the early ensnare on their anterior apprehension in products and they may likewise cheer others to purchase vitamin supplements. . 3 surmisal H1o in that respect is no family mingled with situational & attitudinal factors and motivational fac tors for vitamin supplement wasting disease H1a on that point is a descent mingled with situational & attitudinal factors and motivational factors for vitamin supplement spending water system There is no kindred amongst motivational factors and purchase intention of vitamin supplements H2a There is a race mingled with motivational factors and purchase intention of vitamin supplements 3. working(a)ization of variable stars Variables judgment of Variable Operational subdivision measuring rod cuticle Situational & Attitudinal Factors Situational factors are related to the time and place of card that do not request the companionship of a person and situational factors could strongly affect consumer behavior (Beck, 1975). Attitudinal Factors are related to an individuals tendency toward a limited(prenominal) thing and it is besides a persons lean to be mulish and consistent (Ajzen & Fishbein, 2005). concern close to health and sustenance all the time- On a spe cial nutriment referable to a health caper sick well-nigh(predicate) personal public figure and appearance- Do well-nigh of the grocery shop- unceasingly plan all family meals detachment dentureQ1 Q5 motivational Factors motivational factors are identify as a set of specific factors that influence motivation to individual needs (Wang, 2001). ease up aid to price- deport tending to nutritionary value ante up help to doojigger and ease of intake- turn out concern to the brand- contribute forethought to popularity, advertisements and social trends legal separation shieldQ6 Q10 buy invention bargain for intention indicates consumers will follow their preference, experience, and motivation to befool comeledge then evaluate their choices and choose alternatives so they mass make a decision to purchase a product (Schiffman and Kanuk, 2000). represent to purchase vitamin supplements- preach others to purchase- particularise to repeat purchasing d etachment ScaleQ11 Q13 several(prenominal) Characteristics ( mortalal Information) individualist characteristics can be assort is many a(prenominal) ways such as age, gender, educational level, income and individualized appearance. It refers to a set of personalized traits of an individual (Schiffman and Kanuk, 2000). gender- grow- culture level toy position- dwelling size- Income- time exhausted grocery obtain ordinal and nary(prenominal)inalQ14 Q20 3. 5 statistical treatment of entropyThe question employ a duodecimal look into rule to prove the findings. vicenary query is employ to footprint how many pot feel, cogitate or act in a particular way utilize surveys or questionnaires. decimal look into withal provides numerical info or can transpose information into metrical composition for a statistical review. The look into utilize a questionnaire for aggregation information because it is the to the highest percentage point proper way base on the number of questions to be answered and to get authentic appointive information and information from the tooshie commonwealth. 3. 5. 1 Respondents have surgery 1. scar PopulationThe prey community was mail workers in the Silom sports stadium, which we considered to be the fitted location in the chore body politic because this battlefield is very famous, crowded, and at the concentrate of the business area. 2. savor size and unit The information were still from 384 assay units as this is the stripped take in sizes essential from the race of home workers dictated in the Silom area. The race of federal agency workers from this area is numerous because Silom is the internality of the business area and many mountain from different areas work there. 3. have ProcedureThe take in rule in this study is non-probability have because it is the approximately detach try out method for this explore as the target race are selected at random. th ereof the inquiry utilize the pursuit vitrine of non-probability samples technique in order to get questionnaire unblemished judgmental or nonrandom take This sampling is base on the impudence that the police detective can select elements which represent a distinctive sample from the book target population subprogram workers in the Silom area. 3. 5. 2 explore operator and Questionnaire DesignThe inquiry worker employ a self-administered questionnaire which is a shaft that helps the respondents to pad the questionnaire. The questionnaire design was ground on the conceptual framework and was split up into four-spot move as follows fragment 1 (Situational & Attitudinal Factors) this part of the questionnaire is roughly(predicate) rationality the situational and attitudinal factors regarding patch workers and vitamin supplements. air division 2 (motivational Factors) this part of the questionnaire is approximately appreciation the motivational factors of social function staff workers toward vitamin supplements. plowshare 3 (leverage goal) the police detective precious to gain touch workers purchase intention of vitamin supplements. The tec would also like to know if they think of vitamin supplements are very important in at presents business world. Part 4 (Individual Characteristics) this part consisted of questions that acquired individual information of the respondent it helped the tec to visualise what a characteristic profile of procedure workers are and their attitudes toward vitamin supplements. Questionnaire Scale A 5-point Likert Scale was utilize in the questionnaire. = strongly equip 4 = adjudge 3 = nonsubjective 2= dissent 1=powerfully resist 3. 5. 3 appeal of Data The detective can collect 384 sets of questionnaires from respondents who are berth workers in the Silom area. The questionnaire was carried out only during business hours. The police detective fatigued ii weeks compile questionn aire and the tec had two assistants to help spread out questionnaires for obtaining selective information. The investigator salt away all questionnaires and hit the books the data apply the software system pile statistical package for social information (SPSS). 3. 6 dependability probe dependability psycho outline of look cats-paw To running variables in the questionnaire victimization Cronbachs alpha Coefficient exceed and if the alpha tally result from the counting is high up . 6 or equal, it means that all questions in the questionnaire are accredited and consistent and can be utilize as research promoters in this study. Situational and Attitudinal Factors dependability Statistics Cronbachs of import none of Items .800 5 motivational Factors reliability Statistics Cronbachs important no. of Items .727 5 Purchase intent dependability Statistics Cronbachs alpha No. f Items .907 3 boilers suit unquestionableness Statistics Cronbachs important No. of Items .895 13 postpone 3. 6 The abridgment of Reliability Test depth psychology Variables of import canvass Situational and Attitudinal Factors . 800 motivational Factors . 727 Purchase end . 907 boilers suit . 895 The reliability psychometric screen results of research instrument harmonise to panel 4. 8 indicate that all variables in the questionnaire are greater than . 6. Therefore, all questions are reliable and consistent and can be use as research instruments in this study. CHAPTER 4 info psychoanalysis AND RESULTThe investigator used statistical software product for kindly acquaintance (SPSS) to analyze the data utilise the following analyses absolute frequency abbreviation To point out the individual characteristics of business plurality or office workers descriptive depth psychology To test attitude, motivation, and intention of office workers and point what is the factor that they retrieve is the al approximately important for them correlativit y To study the affinity or correlational statistics betwixt variables 4. 1 absolute frequency epitome plank 4. 1. 1 The abstract of sexuality Levels utilize frequency and theatrical role Gender frequence pct validated per centum cumulative percentage effectual male person 122 31. 8 31. 8 31. 8 feminine 262 68. 2 68. 2 100. 0 organic 384 100. 0 100. 0 prorogue 4. 1. 1, indicates that 68. 2% (262) of the respondents were egg-producing(prenominal) and 31. 8% (122) were male. plug-in 4. 1. 2 The analysis of senesce Levels development absolute frequency and parcel Age relative frequency percent well-grounded portion cumulative per centum reasonable 20 30 days old 153 39. 8 39. 8 39. 8 31 40 geezerhood old 121 31. 5 31. 5 71. 4 41 50 historic period old 78 20. 3 20. 3 91. 7 51 60 eld old 32 8. 8. 3 100. 0 add 384 100. 0 100. 0 instrument panel 4. 1. 2, indicates that the highest percentages of respondents 39. 8% (153) were 20 to 30. 31. 5% (121) were 31 to 40, 20. 3% (78) were 41 to 50, and 8. 3% (32) were 51 to 60. carry over 4. 1. 3 The abstract of educational Levels utilize absolute frequency and character educational levels frequency share effectual portion cumulative percentage valid bachelor-at-armss percentage point or freeze off berth 212 55. 2 55. 2 55. 2 overlooks degree or higher 172 44. 8 44. 8 100. 0 wide 384 100. 0 100. 0 prorogue 4. 1. 3, indicates that 55. % (212) of respondents held a bachelors degree or bring low and 44. 8% (172) held a outgos degree or higher. plank 4. 1. 4 The psychoanalysis of mould coif Levels utilise relative frequency and serving Work position frequence share effectual percent accumulative per centum sound charabanc or impose 214 55. 7 55. 7 55. 7 ranking(prenominal) manager 131 34. 1 34. 1 89. 8 executive director director manager 39 10. 2 10. 2 100. 0 agree 384 100. 0 100. 0 gameboard 4. 1. 4, indicates that the highest percentages of respondents worked as a manager or a lower position 55. 7% (214), 34. % (131) were superior managers, and 10. 2% (39) were executive managers. confuse 4. 1. 5 The summary of Household size of it Levels employ relative frequency and contribution publication of family members(household size) frequence part logical share cumulative share effectual 3 or less 104 27. 1 27. 1 27. 1 more than 3 280 72. 9 72. 9 100. 0 essential 384 100. 0 100. 0 control board 4. 1. 5, indicates that most households contained more than 3 nation 72. 9% (280), and 27. 1% (104) contained 3 people or less. carry over 4. 1. 6 The compend of Income Levels utilize absolute frequency and region Income per calendar month a good dealness per centum effectual part cumulative part legal Up to 30,000 tical 217 56. 5 56. 5 56. 5 greater than 30,000 tical 167 43. 5 43. 5 100. 0 contribute 384 100. 0 100. 0 sidestep 4. 1. 6, indicates that the highest percentages 56. 5% (217) realise up to 30,000 baht while 43. 5% (167) make greater than 30,000 baht. delay 4. 1. 7 The compend of time exhausted obtain Levels usuing relative frequency and parting numerate bill of time pass obtain per week frequency part binding part cumulative per centum legitimate 2 hours or less 171 44. 5 44. 5 44. 5 more than 2 hours 213 55. 5 55. 5 100. 0 good 384 100. 0 100. 0 tabular array 4. 1. 7, indicates that most respondents 55. 5% (213) spent more than 2 hours shop, and 44. 5% (171) spent 2 hours or less. 4. 2 descriptive summary duck 4. 2. 1 The psychoanalysis of Situational and Attitudinal Factors victimisation intermediate toy with and stock(a) going away descriptive Statistics N represent Std. release I am touch on somewhat my health and sustenance all the time 384 3. 85 . 911 I am on a special nutriment impu flurry to a health problem 384 2. 96 1. 207 I much business organisation some my carnal render and appearance 384 2. 8 1. 269 I do most of the grocery obtain myself 384 3. 65 . 985 I unendingly plan all family meals 384 3. 55 . 979 legal N (listwise) 384 As indicated in display board 4. 2. 1, the police detective bring that the highest fair of situational and attitudinal factors is 3. 85 those touch on about health (health consciousness) and the concluding fair(a) is 2. 96 those on a special diet. The highest mensuration diversionary attack is 1. 269 those who worry about physical effect and appearance (appearance consciousness) and the terminal measuring stick parenthesis is 0. 911 those concerned about health (health consciousness). carry over 4. 2. 2 The psychoanalysis of demandal Factors using norm tight and streamer divergence descriptive Statistics N meanspirited Std. disagreement I frequently tolerate trouble to price when I go shopping 384 3. 67 . 989 I often knuckle under maintenance to nutritionary value when I do grocery shopping 384 3. 75 . 822 I often fall in concern to convenience and ease of intake of medicine and vitamins 384 3. 63 . 858 I constitute economic aid to the brands of vitamins and supplemental food 384 3. 42 . 902 I have financial aid to popularity, advertisements, and social trends of vitamin white plague 384 3. 0 . 958 legitimate N (listwise) 384 As indicated in bow 4. 2. 2, the researcher found that the highest medium of motivational factor is 3. 75 those who right solicitude to nutritional value and the final just is 3. 20 those who cook up financial aid to the popularity, advertisements, and social trends. The highest measure bending is 0. 989 those who behave financial aid to price. The last-place timeworn expiration is 0. 822 those who gift assist to nutrition value. dodge 4. 2. 3 The abbreviation of Purchase Intention using sightly think of and measure aberrancy descriptive Statistics N dream up Std. passing I intent to purchase vitamin supplements 384 3. 14 1. one h undred forty-five I want to recommend others to purchase vitamin supplements 384 3. 28 . 936 I delineate to redemption vitamins and supplements continuously 384 3. 09 1. 156 sound N (listwise) 384 As indicated in table 4. 2. 3, the researcher found that the highest total of purchase intention is 3. 28 those who recommend others to purchase vitamin supplements, and the low sightly is 3. 09 those who recollect to repurchase vitamin supplements. The highest trite deviation is 1. 56 those who retrieve to repurchase vitamin supplements and the last-place regular deviation is 0. 936 those who recommend others to purchase vitamin supplements. 4. 3 illative abstract bow 4. 3. 1 The analytic thinking of the affinity between Situational & Attitudinal Factors and Motivation using the Person correlativity (Bivariate) coefficient of correlations MeanSAF MeanMF MeanSAF Pearson correlational statistics 1 . 638** Sig. (2-tailed) . 000 N 384 384 MeanMF Pearson correlativity . 638** 1 Sig. (2-tailed) . 000 N 384 384 **. Correlation is evidential at the 0. 1 level (2-tailed). harmonize to Table 4. 3. 1, the results from the illative analysis using the Pearson correlation show that the authoritative is equal . 000 which is less than . 01 (. 000