Assignment Example | Topics and Well Written Essays - 1250 words - 10

Assignment ExampleThe use of information technology resources enables Hertz to make haste its consumers through an efficient and sound online booking and reservation system. The business operations are expanded in more than 145 nations and there were nearly 9500 locations during 2009 - 2010. Nevertheless, USA, Australian and developed European economies are considered as its kernel markets unlike Asia and Africa. (Internet Hertz.com)Hertz Car Rental focuses heavily on brand recognition, awareness, brand equity, customer bliss and loyalty. The company is in a transformation process as it has been paying special attention to update internal structure and to meet contemporary business requirements and challenges. New company logo, employee uniforms and induction of technologically innovative fuel-efficient vehicles in fleets are all the steps towards differentiation and positioning to obtain clear and distinctive mental picture in the minds of customers (Hein, 2009).As far as other businesses of company are concerned, it has Equipment, Truck and Van rental and Car Sales units because of its business development strategy. The rental businesses deal directly with end-users however, the Car Sales component is responsible to resale all used vehicles from companys existing fleet of automobiles so that the old ones could be replaced by new ones. Safety, quality and reliability are the core principles of Hertz and the strategic planners never compromise upon these values for short-term monetary gains. Some of the major departments in the corporation are Finance, Sales, Process advancement and Project Management, Marketing, HRM, Information Technology and Vehicle Maintenance. The top management is determined to facilitate internal communion and collaboration among employees, because information sharing is viewed as the actual asset in todays workplace. The system of rules could not be called as absolutely complex in nature however, complexity is observed at Hert z